Overview And Experience

Director of European Operations

Tom Huston

Residing in Switzerland, Tom is leading our International operations – beginning in Europe and focusing on Football, Basketball, Rugby and Hockey. He has more than two decades of experience managing the infrastructure and delivery of results in both North America and Europe. Tom’s list of achievements include playing a pivotal role in the growth of the UEFA Champions League brand and Finals programs.

He co-founded the Champions Hockey League, aligning national federations, leagues and clubs together with the IIHF. Tom served as Chief Revenue Officer with the 34th America’s Cup in San Francisco, where he and his team created the most sustainable major sporting event in US History. It was also a commercial success because of the integration of the organization’s sustainable mission into the core of the brand and commercial proposition. Tom has collaborated directly with the United Nations on the power of sport to advance Sustainable Development Goals. He is a frequent keynote speaker and consultant to sports organizations, leagues, teams, sponsors and commercial agencies.

Interested in working together?